ABOUT
We thought of that.
It is a tagline, and it is also the a specification that applies to everything we make.
Here's how we design. Decide what the thing must do and prototype a system with every conceivable control, lever, and option. Figure out which ones are meaningful sonically and inspiring creatively. Remove everything else. Design by elimination and minimization.
We are not "me too." We don't do edgy graphics. We don't include features because we can but because we should. Our products have a point of view favoring curated controls over endless toggles and menus.
This philosophy holds for a $400 delay and a $16 pack of mounting pads alike. An accessory is not a margin play or an afterthought; it is a smaller problem that deserves the same finishing.
Nothing here is designed for guitar players in particular. Keys, synths, electric strings, voice, a drum machine on the desk beside you. If you shape sound, the input stage was built with you in mind.
We are small on purpose, focused on being intentional and meticulous.
Nothing hidden
If a control needs explaining twice, it becomes its own knob or it comes out. No menus, no second functions, no banks.
Pillar #2
Design?
If it can be electrified, we process it
Instrument level in, line level out, either way round. Designed for more than just a pedalboard.
Where it’s made.
Designed, assembled, and tested in the United States. Boards are assembled and programmed locally, enclosures are cast and finished to our drawings, and every unit is bench-tested and signed before it leaves.
The test card in the box is not a marketing object. It is the actual sheet from the bench, with the serial and the initials of whoever ran it.
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